Sunday, 23 June 2013

A6: S6 - Scarphelia Stickers

When I first started my blog back in January, I was curious to find a way in which I could market myself virally in real life, as well as virally online.

I wanted to reach out to a wider audience, and although that was possible on the web through things such as creating a Facebook page and utilising the Better Blogger Network, it just didn't quench my curiosity.

And curiosity is something which has always been one of my highest needs, and I like to believe it is human nature to be curious.

Therefore I came up with the idea of Scarphelia stickers.

These stickers, half of them with '' on, and half of them just a plan scannable QR code on, when stuck in places peple would be surprised to find them, would ignite people's curiosity enough to want to find out what on earth they mean.

I began sticking them more or less everywhere I went, and in places I knew people would be looking, without realising they were looking there.

For example, I'd stick them round the edges of the mirrors in public toilets or the back of toilet doors, on the desks in the library for those procrastinating essay-tacklers, begging for a distraction. I stuck them on coffee shop tables, bus seats, inside newspapers, on post boxes... pretty much anywhere I went. When I first received them, I stuck them on a very important person without realising it, which you can read about here. I even once stuck one on the inside of an aeroplane tray table, so that my blog would travel the world.

And they were a roaring success.

At first, my friends began to find them in unexpected places, tag pictures and tag me in them on Facebook saying 'Look what I just found!' but soon, more and more people began seeing them around, and online, and thinking 'what the hell is Scarphelia?' and more and more hits came pouring in.

What's cool is that from Google Analytics, you can tell just what proportion of the hits to your blog come from scanning the QR code, and to my absolute delight, the majority of them were returning visitors.

So it wasn't just the fact that I was conning people into viewing my blog by tempting them to scan an anonymous QR code, the people who'd found my blog from scanning the code were the ones who were staying and coming back time and time again.

The most amazing thing that has ever happened as a result of these stickers, was about two months ago, I ventured into the unknown territory of the 'other' box on my Facebook messages, and I found this email from a guy from Poland:


So, recently I have decided to kick start the Scarphelia Stickers campaign again, and this time with the added incentive of a prize, woohoo!

I have just received another batch of stickers in, and the competition is as simple as this;

The person who sticks a Scarphelia sticker in the most exciting place, wins!

Step 1
To enter, just leave your name and full address in this box here, and click 'ask'. I will do my best to have posted the stickers to you within a week. (May be longer for overseas) The closing date for the competition is the 1st October 2013.

Step 2
Once you have received your stickers and stuck them somewhere awesome, then you MUST take a picture and submit it to this page here along with your name and email address (in case you win)

Step 3
Winner will be determined by the most 'likes' on a picture, and my final say on which I think is the most amazing.

The prize is £50 GBP, and something else which I will spend my summer thinking up :) 

Here are some of the first entries, from JK from The Wonder Crew, who took a batch to the Krankbrother's Street Party in East London. Can you beat these? 


  1. Wow that was unusual. I just wrote an incredibly long comment but after I
    clicked submit my comment didn't show up. Grrrr...
    well I'm not writing all that over again. Anyhow, just wanted to say wonderful blog!

    Here is my page ... free gay webcam chat (

  2. gucci boston bags
    I just couldn't depart your website prior to suggesting that I
    actually enjoyed the standard info a person provide for your visitors?
    Is gonna be again frequently in order to investigate cross-check
    new posts

  3. People needed it, and so they just required it. Everquest,
    made in 1999, is among the greatest massively multiplayer online roleplaying games ever made.
    Microsoft's flight simulator combat flight sims and activities.

    Here is my blog post - gta san andreas cheats user files

  4. Great post.

    my webpage :: flat cap hats

  5. Hi there I am so excited I found your blog page,
    I really found you by mistake, while I was browsing on Google for something else, Regardless I am here now and would just like to say many thanks for a fantastic post and a all round exciting blog (I also love the theme/design),
    I don’t have time to go through it all at the minute but I have saved
    it and also added in your RSS feeds, so when I have time I will be
    back to read much more, Please do keep up the fantastic work.

    Feel free to visit my weblog: เบอร์สวย

  6. I actually enjoyed the standard info a person provide for your visitors?
    Is gonna be again frequently in order to investigate cross-check
    new posts. Thanks for sharing this post.

  7. Here is a list if features and capabilities the Vo - IP industry is
    looking for:. Their concern is that in fully
    adopting IFRS GAAP, this will result to more costs than benefits, although dependent on the nature and the size of the business.
    At this great number, hundreds of thousands of prospective adoptive parents are still thinking
    of adopting a child.

    Here is my web-site :: Adoption Network Law Center link

  8. prada shoes,
    prada outlet,
    woolrich outlet,
    nba jerseys,
    ralph lauren uk,
    chanel outlet,
    ray ban sunglasses,
    michael kors outlet,
    christian louboutin online,
    lebron james shoes,
    canada goose jackets,
    the north face uk,
    soccer jerseys,
    herve leger,
    cheap ugg boots,
    ray ban sunglasses,
    nike free 5,
    hollister uk,
    mulberry outlet,
    oakley outlet,
    black friday 2015,
    tiffany and co jewelry,
    jordan shoes,
    canada goose outlet,

  9. 20151014xiaodaige
    camisetas futbol baratas,
    golden state warriors jerseys,
    toms outlet store,
    minnesota vikings jerseys,
    michael kors outlet,
    ray-ban sunglasses,
    ray-ban sunglasses,
    nike roshe run,
    nike free,
    louis vuitton outlet online,
    canada goose outlet,
    patriots jerseys,
    toms outlet,
    ugg outlet online,
    vans sneakers,
    blackhawks jersey,
    oklahoma city thunder jerseys,
    air jordan 11 free shipping,
    timberland shoes,
    hogan,hogan outlet,scarpe hogan,hogan sito ufficiale,hogan interactive
    prada outlet,
    louis vuitton bags,
    coach outlet store,
    cheap uggs,
    dolphins jerseys,
    snow boots,
    cowboys jerseys,

  10. I like the post format as you create user engagement in the complete article. It seems round up of all published posts. Thanks for gauging the informative posts.
    cara menggugurkan kandungan